Harvard business review
Material type: Continuing resourceSeries: Marketing strategy that work : how to avoid the traps and execute brilliantly ; Vol. 93 no. 3Publication details: Boston [etc.] Graduate School of Business Administration, Harvard University. 2015.Description: 136p. ill. 28cmISSN:- 0017-8012
- HBR <Jan. 2008-> [Other title]
- Harvard business review (Online)
- 330.9/04
- HF5001 .H3
- W1
Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Judith Thomas Library Periodicals | Periodicals Stacks | HF5001 .H3 2015 (Browse shelf(Opens below)) | HBR 17 | Not for loan |
Contents:
Spotlights on where strategy stumbles:
Culture: Why strategy execution unravels-and what to do about it;
Strategy: Red ocean traps;
Professional Services: When senior managers won't collaborate;
The big idea: Reaching the rich world's poorest consumers;
Managing organizations: leadership summits that work;
Governance: Corporate governance 2.0;
Sales: Making consumer sale;
Idea Watch:
Consumer Psychology: The Science of sensory marketing;
Defending your research: Putting yourself in the customer's shoes doesn't work;
How we did it;
Experience:
Managing yourself: Bridging psychological distance;
Case study: Can one business unit have two revenue models?;
Synthesis: Technology doesn't always beat labor;
Life's work: Goldie Hawn.
Access limited to subscribers.
Supplements accompany some numbers.
Annual index published <2004-> as an annual supplement with title: Reader's guide.
Also available in print.