Harvard business review
Harvard business review
HBR
- Boston [etc.] Graduate School of Business Administration, Harvard University. 2015.
- 136p. ill. 28cm.
- 12 times a year, 2002-
- Quarterly, 1922-47 Bimonthly, 1948-2000 11 times a year, 2001
- v. 1- Oct. 1922-
- Marketing strategy that work : how to avoid the traps and execute brilliantly. Vol. 93 no. 3 .
Contents:
Spotlights on where strategy stumbles:
Culture: Why strategy execution unravels-and what to do about it;
Strategy: Red ocean traps;
Professional Services: When senior managers won't collaborate;
The big idea: Reaching the rich world's poorest consumers;
Managing organizations: leadership summits that work;
Governance: Corporate governance 2.0;
Sales: Making consumer sale;
Idea Watch:
Consumer Psychology: The Science of sensory marketing;
Defending your research: Putting yourself in the customer's shoes doesn't work;
How we did it;
Experience:
Managing yourself: Bridging psychological distance;
Case study: Can one business unit have two revenue models?;
Synthesis: Technology doesn't always beat labor;
Life's work: Goldie Hawn.
Access limited to subscribers.
Supplements accompany some numbers. Annual index published <2004-> as an annual supplement with title: Reader's guide.
0017-8012 = Harvard business review = Harvard business review Harvard bus. rev.
HABRAX
H02440000 DNLM 009199216 Uk
Business--Periodicals.
Economic history--Periodicals.
Commerce--Periodicals.
Economics--Periodicals.
Affaires--Périodiques.
Histoire économique--Périodiques.
Bedrijven.
Electronic journals.
HF5001 / .H3
330.9/04
W1 / HA63E
Contents:
Spotlights on where strategy stumbles:
Culture: Why strategy execution unravels-and what to do about it;
Strategy: Red ocean traps;
Professional Services: When senior managers won't collaborate;
The big idea: Reaching the rich world's poorest consumers;
Managing organizations: leadership summits that work;
Governance: Corporate governance 2.0;
Sales: Making consumer sale;
Idea Watch:
Consumer Psychology: The Science of sensory marketing;
Defending your research: Putting yourself in the customer's shoes doesn't work;
How we did it;
Experience:
Managing yourself: Bridging psychological distance;
Case study: Can one business unit have two revenue models?;
Synthesis: Technology doesn't always beat labor;
Life's work: Goldie Hawn.
Access limited to subscribers.
Supplements accompany some numbers. Annual index published <2004-> as an annual supplement with title: Reader's guide.
0017-8012 = Harvard business review = Harvard business review Harvard bus. rev.
HABRAX
H02440000 DNLM 009199216 Uk
Business--Periodicals.
Economic history--Periodicals.
Commerce--Periodicals.
Economics--Periodicals.
Affaires--Périodiques.
Histoire économique--Périodiques.
Bedrijven.
Electronic journals.
HF5001 / .H3
330.9/04
W1 / HA63E