Harvard business review

Harvard business review HBR - Boston [etc.] Graduate School of Business Administration, Harvard University. 2015. - 136p. ill. 28cm. - 12 times a year, 2002- - Quarterly, 1922-47 Bimonthly, 1948-2000 11 times a year, 2001 - v. 1- Oct. 1922- - Marketing strategy that work : how to avoid the traps and execute brilliantly. Vol. 93 no. 3 .

Contents:
Spotlights on where strategy stumbles:
Culture: Why strategy execution unravels-and what to do about it;
Strategy: Red ocean traps;
Professional Services: When senior managers won't collaborate;
The big idea: Reaching the rich world's poorest consumers;
Managing organizations: leadership summits that work;
Governance: Corporate governance 2.0;
Sales: Making consumer sale;

Idea Watch:
Consumer Psychology: The Science of sensory marketing;
Defending your research: Putting yourself in the customer's shoes doesn't work;
How we did it;

Experience:
Managing yourself: Bridging psychological distance;
Case study: Can one business unit have two revenue models?;
Synthesis: Technology doesn't always beat labor;
Life's work: Goldie Hawn.


Access limited to subscribers.

Supplements accompany some numbers. Annual index published <2004-> as an annual supplement with title: Reader's guide.



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