Brand leadership / David A. Aaker, Erich Joachimsthaler.
Material type: TextPublication details: London : Pocket Books, 2009.Description: xii, 351 p. : ill. ; 20 cmISBN:- 0684839245
- 658.8/27 21
- HD69.B7 A215 2009
Current library | Collection | Call number | Vol info | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Judith Thomas Library General Stacks | BKS | HD 69 .B7 A215 2009 (Browse shelf(Opens below)) | AUA004526 | Available | AUA004526 |
Includes bibliographical references (p. 331-335) and index.