Brand leadership / (Record no. 3920)

MARC details
000 -LEADER
fixed length control field 01620cam a22003494a 4500
001 - CONTROL NUMBER
control field 11867853
003 - CONTROL NUMBER IDENTIFIER
control field AUA.1
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160309170832.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 991214s2000 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 99089668
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0684839245
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
043 ## - GEOGRAPHIC AREA CODE
Geographic area code n-us---
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number A215 2009
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/27
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A.
9 (RLIN) 14130
245 10 - TITLE STATEMENT
Title Brand leadership /
Statement of responsibility, etc David A. Aaker, Erich Joachimsthaler.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc Pocket Books,
Date of publication, distribution, etc 2009.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 351 p. :
Other physical details ill. ;
Dimensions 20 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 331-335) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
General subdivision Management.
9 (RLIN) 14131
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Joachimsthaler, Erich,
Dates associated with a name 1956-
9 (RLIN) 14132
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/bios/simon051/99089668.html">http://www.loc.gov/catdir/bios/simon051/99089668.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Sample text
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/samples/simon031/99089668.html">http://www.loc.gov/catdir/samples/simon031/99089668.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/description/simon033/99089668.html">http://www.loc.gov/catdir/description/simon033/99089668.html</a>
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/enhancements/fy0631/99089668-t.html">http://www.loc.gov/catdir/enhancements/fy0631/99089668-t.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Classification part HD 69.B7
Item part A215 2009
Holdings
Price effective from Barcode Cost, replacement price Date last seen Damaged status Withdrawn status Current library Lost status Full call number Date acquired Collection code Serial Enumeration / chronology Not for loan Shelving location Source of classification or shelving scheme Koha item type Home library Source of acquisition Cost, normal purchase price Total Checkouts Date checked out
17/11/2011 AUA004526 10.00 17/11/2011     Judith Thomas Library   HD 69.B7 A215 2009 17/11/2011   3221   General Stacks Library of Congress Classification Books Judith Thomas Library        
17/11/2011 AUA004526 16.50 10/07/2017     Judith Thomas Library   HD 69 .B7 A215 2009 17/11/2011   AUA004526   General Stacks Library of Congress Classification Books Judith Thomas Library AUA 16.50 3 21/06/2017