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Brand leadership /

Aaker, David A.

Brand leadership / David A. Aaker, Erich Joachimsthaler. - London : Pocket Books, 2009. - xii, 351 p. : ill. ; 20 cm.

Includes bibliographical references (p. 331-335) and index.

ISBN: 0684839245

LCCN: 99089668

Subjects--Topical Terms:
Brand name products--Management.

LC Class. No.: HD69.B7 / A215 2009

Dewey Class. No.: 658.8/27

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