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Brand leadership / David A. Aaker, Erich Joachimsthaler.

By: Contributor(s): Material type: TextTextPublication details: London : Pocket Books, 2009.Description: xii, 351 p. : ill. ; 20 cmISBN:
  • 0684839245
Subject(s): DDC classification:
  • 658.8/27 21
LOC classification:
  • HD69.B7 A215 2009
Online resources:
Item type: Books
Holdings
Current library Collection Call number Vol info Status Date due Barcode
Judith Thomas Library General Stacks BKS HD 69 .B7 A215 2009 (Browse shelf(Opens below)) AUA004526 Available AUA004526

Includes bibliographical references (p. 331-335) and index.