The story factor : secrets of influence from the art of storytelling / Annette Simmons.
Material type: TextPublication details: New York : Basic Books, 2006.Edition: Rev. edDescription: xx, 299 p. ; 21 cmISBN:- 0465078079 (pbk.)
- 9780465078073 (pbk.)
- Secrets of influence from the art of storytelling
- Subtitle from cover: Inspiration, influence, and persuasion through the art of storytelling
- 808.543024658 22
- HF5718 .S56 2006
Current library | Collection | Call number | Vol info | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Judith Thomas Library Delbert W. Baker Special Leadership Collection | DWB Special Leadership Collection | HF 5718 .S56 2006 (Browse shelf(Opens below)) | AUA20367 | Available | AUA20367 |
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Includes bibliographical references (p. 287-290) and index.
The six stories you need to know how to tell -- What is story? -- What story can do that facts can't -- How to tell a good story -- The psychology of story's influence -- Sound bite or epic? -- Influencing the unwilling, unconcerned, or unmotivated -- Storylistening as a tool of influence -- Storyteller dos and don'ts -- The life of a storyteller -- Story thinking as a skill -- Case study: testing the "six stories you need to tell" in real life - sunrise stories -- Resources -- Storytelling in action.