Health communication : from theory to practice / Renata Schiavo.
Material type: TextPublication details: San Francisco : Jossey-Bass, c2007.Edition: 1st edDescription: xxiv, 436 p. : ill. ; 23 cmISBN:- 9780787982058 (pbk.)
- 0787982059 (pbk.)
- 610.1/4 22
- R 118 .S33 2007
- 2007 F-598
- W 84.1
- 44.07
Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
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Judith Thomas Library General Stacks | BKS | R 118 .S33 2007 (Browse shelf(Opens below)) | AUA001373 | Available | AUA001373 |
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R 724 .H16 1973 Medical ethics | R 725.56 .B78 2001 Matters of life and death : | R 733 .M32 1999 God's healing way / | R 118 .S33 2007 Health communication : | R 723.5 .G75 2007 How doctors think / | R 724 .B435 2015 Essentials of public health ethics / | R 724 .P36 2008 Classic cases in medical ethics : |
Includes bibliographical references (p. 379-411) and indexes.
What is health communication? -- Current health communication theories and issues -- Cultural, gender, ethnic, religious, and geographical influences on conceptions of health and illness -- Interpersonal communications -- Public relations and public advocacy -- Community mobilization -- Professional medical communications -- Constituency relations in health communication -- Overview of the health communication planning process -- Situation analysis and audience profile -- Identifying program objectives and strategies -- Developing tactical and evaluation plans -- Implementing, monitoring, and evaluating a health communication program.