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Schiavo, Renata.

Health communication : from theory to practice / Renata Schiavo. - 1st ed. - San Francisco : Jossey-Bass, c2007. - xxiv, 436 p. : ill. ; 23 cm.

Includes bibliographical references (p. 379-411) and indexes.

What is health communication? -- Current health communication theories and issues -- Cultural, gender, ethnic, religious, and geographical influences on conceptions of health and illness -- Interpersonal communications -- Public relations and public advocacy -- Community mobilization -- Professional medical communications -- Constituency relations in health communication -- Overview of the health communication planning process -- Situation analysis and audience profile -- Identifying program objectives and strategies -- Developing tactical and evaluation plans -- Implementing, monitoring, and evaluating a health communication program.

ISBN: 9780787982058 (pbk.) 0787982059 (pbk.)

LCCN: 2006101792

Nat. Bib. No.: GBA710111 bnb

Nat. Bib. Agency Control No.: 013660925 Uk 101295422 DNLM

Subjects--Topical Terms:
Communication in medicine--United States.
Health promotion--United States.
Health planning--United States.
Delivery of Health Care.
Communication.
Health Planning.
Program Development.

LC Class. No.: R 118 / .S33 2007

Dewey Class. No.: 610.1/4

National Library of Medicine Call No.: 2007 F-598 W 84.1 / S329h 2007