000 01516cam a2200361 a 4500
001 14575701
003 AUA.1
005 20180426121411.0
008 060929s2008 mauab b 001 0 eng
010 _a 2006032470
020 _a0073529850 (alk. paper)
020 _a9780073529851
035 _a(OCoLC)ocm71812831
040 _aDLC
_cDLC
_dBAKER
_dC#P
_dBTCTA
_dDLC
050 0 0 _aHF5415.3
_b.P468 2008
082 0 0 _a658.8/342
_222
100 1 _aPeter, J. Paul.
_913758
245 1 0 _aConsumer behavior and marketing strategy /
_cJ. Paul Peter, Jerry C. Olson.
246 1 4 _aConsumer behavior & marketing strategy
250 _a8th ed.
260 _aBoston :
_bMcGraw-Hill/Irwin,
_cc2008.
300 _axix, 555 p. :
_bill., map ;
_c27 cm.
504 _aIncludes bibliographical references (p. 499-528) and indexes.
650 0 _aConsumer behavior.
_913759
650 0 _aMarketing.
_913760
700 1 _aOlson, Jerry C.
_q(Jerry Corrie),
_d1944-
_913761
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0702/2006032470-d.html
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/enhancements/fy0702/2006032470-t.html
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0735/2006032470-b.html
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cBOOK
_hHF 5415.3
_i.P468 2008
999 _c3830
_d3830