000			02660nam a2200301 4500
003			AUA.1
005			20180501175546.0
008			170212b xxu||||| |||| 00| 0 eng d
020			_a9781285420929
020			_a1285420926
040			_cJTL
050			_aHD30.22 _b.M34 2014
100			_aMcGuigan, James R.
245			_aManagerial economics : _bapplications, strategy, and tactics / _cJames R McGuigan... et al.
250			_a13th ed.
260			_aStamford, CT, USA : _bCENGAGE Learning, _c[2014]
300			_axxiv, 676 p. : _billustrations ; _c27 cm.
500			_aTwelfth edition was published: Mason, Ohio : South-Western CENGAGE Learning, c2011.
500			_a Includes index.
505			_a Preface. About the Authors. PART I: INTRODUCTION. 1. Introduction and Goals of the Firm. 2. Fundamental Economic Concepts. PART II: DEMAND AND FORECASTING. 3. Demand Analysis. 4. Estimating Demand. 4A. Problems in Applying the Linear Regression Model. 5. Business and Economic Forecasting. 6. Managing in the Global Economy. 6A. Foreign Exchange Risk Management. PART III: PRODUCTION AND COST. 7. Production Economics. 7A. Maximization of Production Output Subject to a Cost Constraint. 7B. Production Economics of Renewable and Exhaustible Natural Resources. 8. Cost Analysis. 8A. Long-Run Costs with a Cobb-Douglas Production Function. 9. Applications of Cost Theory. PART IV: PRICING AND OUTPUT DECISIONS: STRATEGY AND TACTICS. 10. Prices, Output, and Strategy: Pure and Monopolistic Competition. 11. Price and Output Determination: Monopoly and Dominant Firms. 12. Price and Output Determination: Oligopoly. 13. Best-Practice Tactics: Game Theory. 13A. Entry Deterrence and Accommodation Games. 14. Pricing Techniques and Analysis. PART V: ORGANIZATIONAL ARCHITECTURE AND REGULATION. 15. Contracting, Governance, and Organizational Form. 15A. Auction Design and Information Economics. 16. Government Regulation. 17. Long-Term Investment Analysis. Appendices. A. The Time Value of Money. B. Tables. C. Differential Calculus Techniques in Management . D. Check Answers to Selected End-of-Chapter Exercises. Glossary. Index. Notes. Web Appendices.
520			_aBy illustrating how effective managers apply economic theory and techniques to solve real-world problems, this title helps future business leaders learn to think analytically and make bette
650			_aManagerial economics.
650			_aManagerial economics _xProblems, exercises, etc.
650			_aBusiness economics
700			_aMoyer, R. Charles, _d1945-
700			_aHarris, Frederick H. deB
942			_2lcc _cBOOK _hHD 30.22 _i.M34 2014
999			_c17773 _d17773