Harvard business review.
Material type: Continuing resourceSeries: Advertising that worksPublication details: Boston [etc.] Graduate School of Business Administration, Harvard University. March 2013Description: 136p.; ill. 23-29 cmISSN:- 0017-8012
- HBR <Jan. 2008-> [Other title]
- 330.9/04
- HF5001 .H3
- W1
Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|
Judith Thomas Library Periodicals | HF5001 .H3 2012 (Browse shelf(Opens below)) | Not for loan |
Contents:
Big-bang disruption;
The case for stealth innovation;
Why "fair value" is the rule;
Do you really want to be an eBay?
Encyclopedia Britannica's president on killing off a 244-year-old product;
Making sustainability profitable;
Why it pays to be a category creator;
When in Chinatown, you really do think more chinese;
The multitasking paradox;
Supplements accompany some numbers.