Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta.
Material type: TextSeries: McGraw-Hill series in marketingPublication details: New Delhi : Tata McGraw-Hill, c1993.Edition: 4th edDescription: xxiii, 788 p. : ill. (some col.) ; 26 cmISBN:- 0070387672
- 658.8/34 20
- HF5415.32 .L677 1993
Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Judith Thomas Library General Stacks | BKS | HF 5415.32 .L4677 1993 (Browse shelf(Opens below)) | AUA004551 | Available | AUA004551 |
Includes bibliographical references (p. 733-782) and index.