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Economics for managers / James R McGuigan; R Charles Moyer; Frederick H deB Harris.

By: Contributor(s): Material type: TextTextPublication details: Mason, Ohio : South-Western Cengage Learning, c2011.Edition: 12th edDescription: 1 volume (various pagings) : illustrations (some color) ; 26 cmISBN:
  • 9780538470384
  • 0538470380
Subject(s): LOC classification:
  • HB171.5 .M34 2011
Contents:
pt. 1. Introduction. Introduction and goals of the firm -- Fundamental economic concepts -- pt. 2. Demand and forecasting. Demand analysis -- Estimating demand -- Problems in applying the linear regression model -- Business and economic forecasting -- Managing in the global economy -- Foreign exchange risk management -- pt. 3. Production and cost. Production economics -- Maximization of production output subject to a cost constraint -- Production economics of renewable and exhaustible natural resources -- Cost analysis -- Long-run costs with a Cobb-Douglas production function -- Applications of cost theory -- pt. 4. Pricing and output decisions : strategy and tactics. Prices, output and strategy : pure and monopolistic competition -- Price and output determination : monopoly and dominant firms -- Price and output determination : oligopoly -- Best-practice tactics : game theory -- Entry deterrence and accommodation games -- Pricing techniques and analysis -- pt. 5. Organizational architecture and regulation. Contracting, governance and organizational form -- Auction design and information economics -- Government regulation -- Long-term investment analysis.
Summary: Illustrates how managers apply theories and techniques to solve real-world problems while teaching future business leaders how to think analytically and make better decisions.
Item type: Books
Holdings
Current library Collection Call number Vol info Copy number Status Date due Barcode
Judith Thomas Library General Stacks BKS HB 171.5 .M34 2011 (Browse shelf(Opens below)) AUA21201 Available AUA21201
Judith Thomas Library General Stacks BKS HB 171.5 .M34 2011 (Browse shelf(Opens below)) AUA25565 2 Available AUA25565
Judith Thomas Library General Stacks BKS HB 171.5 .M34 2011 (Browse shelf(Opens below)) AUA25566 3 Available AUA25566

Previous edition: published as by James R. McGuigan. Mason, Ohio: Thomson South-Western, 2008.
"International edition"--Cover.

pt. 1. Introduction. Introduction and goals of the firm --
Fundamental economic concepts --
pt. 2. Demand and forecasting. Demand analysis --
Estimating demand --
Problems in applying the linear regression model --
Business and economic forecasting --
Managing in the global economy --
Foreign exchange risk management --
pt. 3. Production and cost. Production economics --
Maximization of production output subject to a cost constraint --
Production economics of renewable and exhaustible natural resources --
Cost analysis --
Long-run costs with a Cobb-Douglas production function --
Applications of cost theory --
pt. 4. Pricing and output decisions : strategy and tactics. Prices, output and strategy : pure and monopolistic competition --
Price and output determination : monopoly and dominant firms --
Price and output determination : oligopoly --
Best-practice tactics : game theory --
Entry deterrence and accommodation games --
Pricing techniques and analysis --
pt. 5. Organizational architecture and regulation. Contracting, governance and organizational form --
Auction design and information economics --
Government regulation --
Long-term investment analysis.

Illustrates how managers apply theories and techniques to solve real-world problems while teaching future business leaders how to think analytically and make better decisions.