@book{4406, author = {Zikmund,Babin,Carr,Griffin and Zikmund, William G.}, title = {Business research methods.}, publisher = {South-Western Cengage Learning,}, year = {c2010.}, address = {Mason, OH :}, edition = {8th ed. /}, note = {Rev. ed. of: Business research methods / William G. Zikmund. 7th ed. c2003.}, url = {http://www.loc.gov/catdir/enhancements/fy1105/2009926309-b.html} }