TY  - BOOK
AU  - Ries,Al
AU  - Ries,Laura
TI  - The 22 immutable laws of branding: how to build a product or service into a world-class brand 
SN  - 0887309372
AV  - HD69.B7 R537 1999
U1  - 658.8/27 21
PY  - 1999///
CY  - New York
PB  - HarperBusiness
KW  - Branding (Marketing)
N1  - Includes index
ER  -