TY  - BOOK
AU  - Aaker,David A.
AU  - Joachimsthaler,Erich
TI  - Brand leadership
SN  - 0684839245
AV  - HD69.B7 A215 2009
U1  - 658.8/27 21
PY  - 2009///
CY  - London
PB  - Pocket Books
KW  - Brand name products
KW  - Management
N1  - Includes bibliographical references (p. 331-335) and index
UR  - http://www.loc.gov/catdir/bios/simon051/99089668.html
UR  - http://www.loc.gov/catdir/samples/simon031/99089668.html
UR  - http://www.loc.gov/catdir/description/simon033/99089668.html
UR  - http://www.loc.gov/catdir/enhancements/fy0631/99089668-t.html
ER  -