TY  - BOOK
TI  - Masters of enterprise : : how the titans of American business shaped the U.S. economy 
SN  - 0760753652
AV  - HC102.5.A2 
PY  - 2004///
CY  - [New York, N.Y.] : 
PB  - Barnes & Noble Audio, 
KW  - Businesspeople
KW  - United States
KW  - Biography.
KW  -  Industrialists
KW  - Entrepreneurship
KW  -  Case studies.
N1  -  	In container (24 x 16 x 5 cm.).
Includes 1 additional sound disc entitled "Excerpts from select titles in the series."
"Lecture content c2004 by Kermit L. Hall. p2004 by Recorded Books, LLC. This edition 2004 by Barnes & Noble Publishing."--Sound disc surface;  	Course lectures: 1. The business of America --
2. John Jacob Astor: from furs to real estate --
3. Cyrus McCormick and the business of agriculture --
4. Cornelius Vanderbilt and Jay Gould: speculating on America --
5. Andrew Carnegie and John D. Rockefeller: an obsession for efficiency --
6. J.P. Morgan: the triumph of the money man --
7. Henry Ford and Alfred P. Sloan: capturing the dream --
8. Walt Disney: the business of fantasy --
9. Robert Woodruff: as American as Coke. 10. Ray Kroc: the industrialization of eating --
11. Sam Walton: will the real Uncle Sam please stand up? --
12. Mary Kay Ash: what do women want? --
13. Andrew Grove and Bill Gates: Intel (and Microsoft) inside --
14. The past and future of American business
N2  - A series of fourteen lectures reviewing core principles of American economic philosophy through the lives of American entrepreneurs from John Jacob Astor to Andrew Grove and Bill Gates
ER  -