TY  - BOOK
AU  - Davies, Eric
TI  - The marketing planning coach: your personal guide to success 
SN  - 9781471801570
AV  - HF5415.13 .D385 2014
PY  - 2014///
CY  - London
PB  - Hodder & Stoughton, 
KW  - Marketing
KW  - Planning
KW  - Management
N1  - Includes index
ER  -