TY  - BOOK
AU  - Schmitt,Bernd
TI  - Big think strategy: how to leverage bold ideas and leave small thinking behind 
SN  - 9781422103210 (hardcover : alk. paper)
AV  - HD53 .S3596 2007
U1  - 658.4/012 22
PY  - 2007///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Creative ability in business
KW  - Strategic planning
KW  - Success in business
KW  - Organizational effectiveness
N1  - Includes bibliographical references (p. [165]-168) and index; Big think and the Trojan horse -- Sourcing ideas : steaks and sacred cows -- Evaluating ideas : how to dig for the gems -- Turning ideas into strategy : what would Mahler do? -- Executing big think : how to pull the ship over the mountain -- Leading big think : guts, passion--or just a robot? -- Sustaining big think : from Sisyphus to Odysseus
UR  - http://www.loc.gov/catdir/toc/ecip0718/2007021449.html
ER  -