TY  - BOOK
AU  - Karen Dillon
TI  - Harvard business review
SN  - 0017-8012
AV  - HF5001 .H3
U1  - 330.9/04 
PY  - 2010///
CY  - Boston [etc.]
PB  - Graduate School of Business Administration, Harvard University.
KW  - Business
KW  - Periodicals
KW  - Economic history
KW  - Commerce
KW  - Economics
KW  - Affaires
KW  - Périodiques
KW  - Histoire économique
KW  - Bedrijven
KW  - gtt
KW  - Electronic journals
N1  - Contents:

Spotlight on Social media and the new rules of branding.

Branding in the digital age: you're spending your money in all the places;
Reputation warfare;
Why you need a new-media "ringmaster";
 The one thing you must get right when building a brand.

THE BIG IDEA: 
The case for professional boards.

Robert S. McNamara and the evolution of modern management;
China vs the world: whose technology is it?;
What's the hard return on employee wellness program?"
How I did it: best buy's CEO on learning to love social media;
The globe: let emerging market customers be your teachers. 

IDEA WATCH:
Why you aren't buying Venezuelan chocolate;
Defend your research: I can make your brain look like mine; 
Vision statement: Do you really know who your best salespeople are?

EXPERIENCE:
Managing yourself: What brain science tells us about how to excel.
Crucible: Battling back from betrayal.
Case Study: How should the C-Suite have a "green" seat?; Access limited to subscribers; Supplements accompany some numbers; Annual index published <2004-> as an annual supplement with title: Reader's guide; Also available in print
UR  - http://www.columbia.edu/cgi-bin/cul/resolve?clio4813595.001
UR  - http://www.columbia.edu/cgi-bin/cul/resolve?clio4813595.002
UR  - http://www.columbia.edu/cgi-bin/cul/resolve?clio4813595.003
ER  -