TY  - BOOK
AU  - Coombs, W. Timothy
TI  - Applied crisis communication and crisis management : : cases and exercises 
SN  - 9781452217802
AV  - HD49 .C66 2014
PY  - 2014///]
CY  - Thousand Oaks, CA : 
PB  - SAGE Publications, Inc.
KW  - Crisis management.
KW  - Business communication.
KW  - Management
N1  -  	A short introduction to the case study method --
Crisis capsules --
Pampers and dry max chemical burn rumor --
Hershey, Cocoa, and child slavery/labor abuse --
Cadbury salmonella recall --
Peanut butter paste recall of 2009 --
Tetra pak, Nestle and ITX --
Nestle and greenpeace disagree over palm oil sourcing --
Carrefour, China, and the Olympic torch relay --
Sparboe farms and McDonald's part company over animal cruelty --
BP Texas city explosion --
Sigg and BPA --
West pharmaceutical services' dust explosion --
Jensen farm, listeria, and cantaloupe --
Chick-fil-a and the dangers of social issues --
The Bhopal tragedy --
Odwalla and e. coli --
Valujet flight 592 and the end of a brand --
Greenpeace pressures H&M to detox the garment industry --
Index --
About the author
N2  - Guides students through cases and exercises that explore crisis communication and management in action, building the necessary skills for effective crisis management
ER  -