TY  - BOOK
AU  - Simmons,Annette
TI  - The story factor: secrets of influence from the art of storytelling 
SN  - 0465078079 (pbk.)
AV  - HF5718 .S56 2006
U1  - 808.543024658 22
PY  - 2006///
CY  - New York
PB  - Basic Books
KW  - Business communication
KW  - Storytelling
N1  - Includes bibliographical references (p. 287-290) and index; The six stories you need to know how to tell -- What is story? -- What story can do that facts can't -- How to tell a good story -- The psychology of story's influence -- Sound bite or epic? -- Influencing the unwilling, unconcerned, or unmotivated -- Storylistening as a tool of influence -- Storyteller dos and don'ts -- The life of a storyteller -- Story thinking as a skill -- Case study: testing the "six stories you need to tell" in real life - sunrise stories -- Resources -- Storytelling in action
ER  -