TY  - BOOK
AU  - Schiavo,Renata
TI  - Health communication: from theory to practice 
SN  - 9780787982058 (pbk.)
AV  - R 118 .S33 2007
U1  - 610.1/4 22
PY  - 2007///
CY  - San Francisco
PB  - Jossey-Bass
KW  - Communication in medicine
KW  - United States
KW  - Health promotion
KW  - Health planning
KW  - Delivery of Health Care
KW  - Communication
KW  - Health Planning
KW  - Program Development
N1  - Includes bibliographical references (p. 379-411) and indexes; What is health communication? -- Current health communication theories and issues -- Cultural, gender, ethnic, religious, and geographical influences on conceptions of health and illness -- Interpersonal communications -- Public relations and public advocacy -- Community mobilization -- Professional medical communications -- Constituency relations in health communication -- Overview of the health communication planning process -- Situation analysis and audience profile -- Identifying program objectives and strategies -- Developing tactical and evaluation plans -- Implementing, monitoring, and evaluating a health communication program
UR  - http://www.loc.gov/catdir/toc/ecip077/2006101792.html
UR  - http://www.loc.gov/catdir/enhancements/fy0740/2006101792-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0740/2006101792-d.html
ER  -