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Principles of marketing / Philip Kotler, Gary Armstrong.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008.Edition: 12th edDescription: xxxii, 599, [99] p. : ill. (chiefly col.) ; 29 cmISBN:
  • 9780132390026 (alk. paper)
  • 0132390027 (alk. paper)
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415 .K636 2008
Online resources:
Item type: Books
Holdings
Current library Collection Call number Vol info Status Date due Barcode
Judith Thomas Library General Stacks BKS HF 5415 .K636 2008 (Browse shelf(Opens below)) AUA011753 Available AUA011753

Includes bibliographical references (p. R-1 - R-30) and indexes.