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A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill Irwin, c2008.Edition: Eleventh edDescription: xiv, 252 p. : ill. (some col.) ; 26 cmISBN:
  • 9780073380964 (alk. paper)
  • 0073380962 (alk. paper)
Other title:
  • Marketing management
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF 5415.13 .P388 2008
Online resources:
Item type: Books
Holdings
Current library Collection Call number Vol info Copy number Status Date due Barcode
Judith Thomas Library General Stacks BKS HF 5415.13 .P388 2008 (Browse shelf(Opens below)) AUA007354 2 Available AUA007354
Judith Thomas Library General Stacks BKS HF 5415.13 .P388 2008 (Browse shelf(Opens below)) AUA007355 3 Available AUA007355
Judith Thomas Library General Stacks BKS HF 5415.13 .P388 2008 (Browse shelf(Opens below)) AUA007356 4 Available AUA007356
Judith Thomas Library General Stacks BKS HF 5415.13 .P388 2008 (Browse shelf(Opens below)) AUA007648 1 Available AUA007648
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HF 5415.13 .P388 2008 A preface to marketing management / HF 5415.13 .P388 2008 A preface to marketing management / HF 5415.13 .P388 2008 A preface to marketing management / HF 5415.13 .P388 2008 A preface to marketing management / HF 5415.2 .E894 2008 Essentials of marketing research / HF 5415.2 .E894 2008 Essentials of marketing research / HF 5415.2 .E894 2008 Essentials of marketing research /

Includes bibliographical references (p. 235-241) and indexes.