Essentials of business research :
by Wilson, Jonathan
[ Research Collection ] Edition statement:2nd edition. Published by : SAGE, (Los Angeles : ) Physical details: xxii, 352 p. : 24 cm. ISBN:9781446257333 (pbk); 9781446257326.
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Dissertations, Academic.
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Betriebswirtschaftslehre.
| Current location | Collection | Call number | Vol info | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Judith Thomas Library Judith Thomas Library Research Section | Books | HD 30.4 .W557 2014 (Browse shelf) | AUA017501 | Available | AUA017501 |
Previous edition: 2010.
Includes Internet access.
Includes bibliographical references and index.
An introduction to business research --
Developing a research topic --
Conducting a literature review --
Addressing ethical issues --
Establishing a research design --
Primary data collection --
Using secondary data --
Sampling --
Analyzing quantitative data --
Analyzing qualitative data --
Writing up and presenting your research.
Concise, authoritative and jargon-free, the new edition of Jonathan Wilson's best-selling introduction to business research is the perfect guide to completing a successful research project.