Customer Relationship Management : (Record no. 23292)

MARC details
000 -LEADER
fixed length control field 03496cam a22005055i 4500
001 - CONTROL NUMBER
control field 21680998
003 - CONTROL NUMBER IDENTIFIER
control field AUA.1
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220314164429.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
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007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180416s2018 gw |||| o |||| 0|eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2019747257
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783662585542
024 7# - OTHER STANDARD IDENTIFIER
Standard number or code 10.1007/978-3-662-55381-7
Source of number or code doi
035 ## - SYSTEM CONTROL NUMBER
System control number (DE-He213)978-3-662-55381-7
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions pn
-- rda
Transcribing agency DLC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.5
Item number .K863 2018
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS018000
Source bisacsh
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJSU
Source bicssc
072 #7 - SUBJECT CATEGORY CODE
Subject category code KJSU
Source thema
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.812
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kumar, V.
Relator term author.
245 10 - TITLE STATEMENT
Title Customer Relationship Management :
Remainder of title Concept, Strategy, and Tools /
Statement of responsibility, etc by V. Kumar, Werner Reinartz.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Vaerlag GmbH Germany:
Name of publisher, distributor, etc Springer,
Date of publication, distribution, etc c2018
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (XXV, 411 pages 115 illustrations in color.)
490 1# - SERIES STATEMENT
Series statement Springer Texts in Business and Economics,
International Standard Serial Number 2192-4333
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographic references and index
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note CRM: Conceptual Foundation: Strategic CRM Today -- Concepts of Customer Value -- Strategic CRM: Strategic CRM -- Implementing the CRM Strategy -- Analytical CRM: Customer Analytics Part I -- Customer Analytics Part II -- Data Mining -- Using Databases -- Operational CRM: Software Tools and Dashboards -- Loyalty Programs: Design and Effectiveness -- Campaign Management -- Impact of CRM on Marketing Channels -- CRM Issues in the Business-To-Business Context -- Customer Privacy Concerns and Privacy Protective Responses -- CRM in Social Media -- Advances in CRM Applications: Applications of CRM in B2B and B2C Scenarios Part II -- Future of CRM.
520 ## - SUMMARY, ETC.
Summary, etc This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title "CRM at Work" all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Big data.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer relations-Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Leadership.
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer Relationship Management.
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Big Data/Analytics.
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business Strategy/Leadership.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Reinartz, Werner.
Relator term author.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
Title Customer relationship management : concept, strategy, and tools
International Standard Book Number 9783662553800
Record control number (DLC) 2018935246
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Printed edition:
International Standard Book Number 9783662553800
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Printed edition:
International Standard Book Number 9783662553824
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Printed edition:
International Standard Book Number 9783662585542
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Springer Texts in Business and Economics,
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 0
b ibc
c origres
d u
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Classification part HF 5415.5
Item part .K863 2018
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification       Judith Thomas Library Judith Thomas Library General Stacks 14/03/2022 Bought By JTL 59.65 AUA25960 HF 5415.5 .K863 2018 AUA25960 14/03/2022 59.65 14/03/2022 Books