MARC details
000 -LEADER |
fixed length control field |
02660nam a2200301 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
AUA.1 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20180501175546.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
170212b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781285420929 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1285420926 |
040 ## - CATALOGING SOURCE |
Transcribing agency |
JTL |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HD30.22 |
Item number |
.M34 2014 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
McGuigan, James R. |
245 ## - TITLE STATEMENT |
Title |
Managerial economics : |
Remainder of title |
applications, strategy, and tactics / |
Statement of responsibility, etc |
James R McGuigan... et al. |
250 ## - EDITION STATEMENT |
Edition statement |
13th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Stamford, CT, USA : |
Name of publisher, distributor, etc |
CENGAGE Learning, |
Date of publication, distribution, etc |
[2014] |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxiv, 676 p. : |
Other physical details |
illustrations ; |
Dimensions |
27 cm. |
500 ## - GENERAL NOTE |
General note |
Twelfth edition was published: Mason, Ohio : South-Western CENGAGE Learning, c2011.<br/> |
500 ## - GENERAL NOTE |
General note |
Includes index. |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
Preface. About the Authors. PART I: INTRODUCTION. 1. Introduction and Goals of the Firm. 2. Fundamental Economic Concepts. PART II: DEMAND AND FORECASTING. 3. Demand Analysis. 4. Estimating Demand. 4A. Problems in Applying the Linear Regression Model. 5. Business and Economic Forecasting. 6. Managing in the Global Economy. 6A. Foreign Exchange Risk Management. PART III: PRODUCTION AND COST. 7. Production Economics. 7A. Maximization of Production Output Subject to a Cost Constraint. 7B. Production Economics of Renewable and Exhaustible Natural Resources. 8. Cost Analysis. 8A. Long-Run Costs with a Cobb-Douglas Production Function. 9. Applications of Cost Theory. PART IV: PRICING AND OUTPUT DECISIONS: STRATEGY AND TACTICS. 10. Prices, Output, and Strategy: Pure and Monopolistic Competition. 11. Price and Output Determination: Monopoly and Dominant Firms. 12. Price and Output Determination: Oligopoly. 13. Best-Practice Tactics: Game Theory. 13A. Entry Deterrence and Accommodation Games. 14. Pricing Techniques and Analysis. PART V: ORGANIZATIONAL ARCHITECTURE AND REGULATION. 15. Contracting, Governance, and Organizational Form. 15A. Auction Design and Information Economics. 16. Government Regulation. 17. Long-Term Investment Analysis. Appendices. A. The Time Value of Money. B. Tables. C. Differential Calculus Techniques in Management . D. Check Answers to Selected End-of-Chapter Exercises. Glossary. Index. Notes. Web Appendices. |
520 ## - SUMMARY, ETC. |
Summary, etc |
By illustrating how effective managers apply economic theory and techniques to solve real-world problems, this title helps future business leaders learn to think analytically and make bette |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Managerial economics. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Managerial economics |
General subdivision |
Problems, exercises, etc. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Business economics |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Moyer, R. Charles, |
Dates associated with a name |
1945- |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Harris, Frederick H. deB |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Library of Congress Classification |
Koha item type |
Books |
Classification part |
HD 30.22 |
Item part |
.M34 2014 |