Yes! : (Record no. 16497)

MARC details
000 -LEADER
fixed length control field 04049nam a2200277 4500
003 - CONTROL NUMBER IDENTIFIER
control field AUA.1
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200210112544.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160929b xxu||||| |||| 00| 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 174501312
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781416576143
040 ## - CATALOGING SOURCE
Transcribing agency JTL
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5718
Item number .G65 2010
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Goldstein, Noah J.
245 ## - TITLE STATEMENT
Title Yes! :
Remainder of title 50 scientifically proven ways to be persuasive /
Statement of responsibility, etc Noah J Goldstein; Steve J Martin; Robert B Cialdini.
250 ## - EDITION STATEMENT
Edition statement 1st Free Press pbk ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Free Press,
Date of publication, distribution, etc 2010.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 258 p. :
Dimensions 21 cm.
500 ## - GENERAL NOTE
General note Includes index
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note 1 How can inconveniencing your audience increase your persuasiveness? 9 --<br/>2 What shifts the bandwagon effect into another gear? 15 --<br/>3 What common mistake causes messages to self-destruct? 19 --<br/>4 When persuasion might backfire, how do you avoid the magnetic middle? 26 --<br/>5 When does offering people more make them want less? 30 --<br/>6 When does a bonus become an onus? 35 --<br/>7 How can a new superior product mean more sales of an inferior one? 38 --<br/>8 Does fear persuade or does it paralyze? 42 --<br/>9 What can chess teach us about making persuasive moves? 45 --<br/>10 Which office item can make your influence stick? 50 --<br/>11 Why should restaurants ditch their baskets of mints? 53 --<br/>12 What's the pull of having no strings attached? 56 --<br/>13 Do favors behave like bread or like wine? 60 --<br/>14 How can one small step help your influence take a giant leap? 64 --<br/>15 How can you become a Jedi master of persuasion? 69 --<br/>16 How can a simple question drastically increase support for you and your ideas? 72 --<br/>17 What is the active ingredient in lasting commitments? 76 --<br/>18 How can you fight consistency with consistency? 80 --<br/>19 What persuasion tip can you borrow from Benjamin Franklin? 83 --<br/>20 When can asking for a little go a long way? 86 --<br/>21 Start low or start high? Which will make people buy? 89 --<br/>22 How can we show off what we know without being labeled a show-off? 93 --<br/>23 What's the hidden danger of being the brightest person in the room? 98 --<br/>24 Who is the better persuader? Devil's advocate or true dissenter? 102 --<br/>25 When can the right way be the wrong way? 107 --<br/>26 What's the best way to turn a weakness into a strength? 110 --<br/>27 Which faults unlock people's vaults? 115 --<br/>28 When is it right to admit that you were wrong? 119 --<br/>29 How can similarities make a difference? 124 --<br/>30 When is your name your game? 127 --<br/>31 What tips should we take from those who get them? 133 --<br/>32 What kind of smile can make the world smile back? 137 --<br/>33 When is a loser a winner? 141 --<br/>34 What can you gain from loss? 144 --<br/>35 Which single word will strengthen your persuasion attempts? 150 --<br/>36 When might asking for all the reasons be a mistake? 155 --<br/>37 How can the simplicity of a name make it appear more valuable? 159 --<br/>38 How can rhyme make your influence climb? 164 --<br/>39 What can batting practice tell us about persuasion? 167 --<br/>40 How can you get a head start in the quest for loyalty? 170 --<br/>41 What can a box of crayons teach us about persuasion? 174 --<br/>42 How can you package your message to ensure it keeps going, and going, and going? 177 --<br/>43 What object can persuade people to reflect on their values? 183 --<br/>44 Does being sad make your negotiations bad? 187 --<br/>45 What can make people believe everything they read? 193 --<br/>46 Are trimeth labs boosting your influence? 197 --<br/>47 How can technology impede persuasive progress? 200 --<br/>48 How do you get to yes in any language? 205 --<br/>49 How can you avoid driving your cross-cultural influence into the rough? 209 --<br/>50 When does letting the call go to voicemail cause a hang-up in your influence? 213 --<br/>Appendix Feedback from Those Who've Used These Methods 221.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business communication.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Persuasion (Psychology)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Cialdini, Robert B.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Martin, Steve J.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Delbert W. Baker Special Leadership Collection
Classification part HF 5718
Item part .G65 2010
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     DWB Special Leadership Collection Judith Thomas Library Judith Thomas Library Delbert W. Baker Special Leadership Collection 29/09/2016 Donation, Dr. Delbert Baker 10.00 AUA019809 1 HF 5718 .G65 2010 AUA019809 23/09/2022 05/08/2022 10.00 29/09/2016 Delbert W. Baker Special Leadership Collection