Yes! : (Record no. 16497)
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fixed length control field | 04049nam a2200277 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | AUA.1 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20200210112544.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 160929b xxu||||| |||| 00| 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 174501312 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781416576143 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | JTL |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5718 |
Item number | .G65 2010 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Goldstein, Noah J. |
245 ## - TITLE STATEMENT | |
Title | Yes! : |
Remainder of title | 50 scientifically proven ways to be persuasive / |
Statement of responsibility, etc | Noah J Goldstein; Steve J Martin; Robert B Cialdini. |
250 ## - EDITION STATEMENT | |
Edition statement | 1st Free Press pbk ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New York : |
Name of publisher, distributor, etc | Free Press, |
Date of publication, distribution, etc | 2010. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xii, 258 p. : |
Dimensions | 21 cm. |
500 ## - GENERAL NOTE | |
General note | Includes index |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | 1 How can inconveniencing your audience increase your persuasiveness? 9 --<br/>2 What shifts the bandwagon effect into another gear? 15 --<br/>3 What common mistake causes messages to self-destruct? 19 --<br/>4 When persuasion might backfire, how do you avoid the magnetic middle? 26 --<br/>5 When does offering people more make them want less? 30 --<br/>6 When does a bonus become an onus? 35 --<br/>7 How can a new superior product mean more sales of an inferior one? 38 --<br/>8 Does fear persuade or does it paralyze? 42 --<br/>9 What can chess teach us about making persuasive moves? 45 --<br/>10 Which office item can make your influence stick? 50 --<br/>11 Why should restaurants ditch their baskets of mints? 53 --<br/>12 What's the pull of having no strings attached? 56 --<br/>13 Do favors behave like bread or like wine? 60 --<br/>14 How can one small step help your influence take a giant leap? 64 --<br/>15 How can you become a Jedi master of persuasion? 69 --<br/>16 How can a simple question drastically increase support for you and your ideas? 72 --<br/>17 What is the active ingredient in lasting commitments? 76 --<br/>18 How can you fight consistency with consistency? 80 --<br/>19 What persuasion tip can you borrow from Benjamin Franklin? 83 --<br/>20 When can asking for a little go a long way? 86 --<br/>21 Start low or start high? Which will make people buy? 89 --<br/>22 How can we show off what we know without being labeled a show-off? 93 --<br/>23 What's the hidden danger of being the brightest person in the room? 98 --<br/>24 Who is the better persuader? Devil's advocate or true dissenter? 102 --<br/>25 When can the right way be the wrong way? 107 --<br/>26 What's the best way to turn a weakness into a strength? 110 --<br/>27 Which faults unlock people's vaults? 115 --<br/>28 When is it right to admit that you were wrong? 119 --<br/>29 How can similarities make a difference? 124 --<br/>30 When is your name your game? 127 --<br/>31 What tips should we take from those who get them? 133 --<br/>32 What kind of smile can make the world smile back? 137 --<br/>33 When is a loser a winner? 141 --<br/>34 What can you gain from loss? 144 --<br/>35 Which single word will strengthen your persuasion attempts? 150 --<br/>36 When might asking for all the reasons be a mistake? 155 --<br/>37 How can the simplicity of a name make it appear more valuable? 159 --<br/>38 How can rhyme make your influence climb? 164 --<br/>39 What can batting practice tell us about persuasion? 167 --<br/>40 How can you get a head start in the quest for loyalty? 170 --<br/>41 What can a box of crayons teach us about persuasion? 174 --<br/>42 How can you package your message to ensure it keeps going, and going, and going? 177 --<br/>43 What object can persuade people to reflect on their values? 183 --<br/>44 Does being sad make your negotiations bad? 187 --<br/>45 What can make people believe everything they read? 193 --<br/>46 Are trimeth labs boosting your influence? 197 --<br/>47 How can technology impede persuasive progress? 200 --<br/>48 How do you get to yes in any language? 205 --<br/>49 How can you avoid driving your cross-cultural influence into the rough? 209 --<br/>50 When does letting the call go to voicemail cause a hang-up in your influence? 213 --<br/>Appendix Feedback from Those Who've Used These Methods 221. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Business communication. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Persuasion (Psychology) |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Cialdini, Robert B. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Martin, Steve J. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Library of Congress Classification |
Koha item type | Delbert W. Baker Special Leadership Collection |
Classification part | HF 5718 |
Item part | .G65 2010 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
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Library of Congress Classification | DWB Special Leadership Collection | Judith Thomas Library | Judith Thomas Library | Delbert W. Baker Special Leadership Collection | 29/09/2016 | Donation, Dr. Delbert Baker | 10.00 | AUA019809 | 1 | HF 5718 .G65 2010 | AUA019809 | 23/09/2022 | 05/08/2022 | 10.00 | 29/09/2016 | Delbert W. Baker Special Leadership Collection |