Essentials of marketing research /
Essentials of marketing research /
Joseph F. Hair, Jr. ... [et al.].
- 1st ed.
- Boston : McGraw-Hill/Higher Education, c2008.
- xvi, 382 p. : ill. ; 26 cm.
Includes bibliographical references (p. [358]-361) and index.
9780073381022 (alk. paper) 0073381020 (alk. paper)
2007009178
Marketing research.
HF 5415.2 / .E894 2008
658.8/3
Includes bibliographical references (p. [358]-361) and index.
9780073381022 (alk. paper) 0073381020 (alk. paper)
2007009178
Marketing research.
HF 5415.2 / .E894 2008
658.8/3