A preface to marketing management /
Peter, J. Paul.
A preface to marketing management / Marketing management J. Paul Peter, James H. Donnelly, Jr. - Eleventh ed. - Boston : McGraw-Hill Irwin, c2008. - xiv, 252 p. : ill. (some col.) ; 26 cm.
Includes bibliographical references (p. 235-241) and indexes.
9780073380964 (alk. paper) 0073380962 (alk. paper)
2007034680
Marketing--Management.
HF 5415.13 / .P388 2008
658.8
A preface to marketing management / Marketing management J. Paul Peter, James H. Donnelly, Jr. - Eleventh ed. - Boston : McGraw-Hill Irwin, c2008. - xiv, 252 p. : ill. (some col.) ; 26 cm.
Includes bibliographical references (p. 235-241) and indexes.
9780073380964 (alk. paper) 0073380962 (alk. paper)
2007034680
Marketing--Management.
HF 5415.13 / .P388 2008
658.8