Kotler on marketing :

Kotler, Philip.

Kotler on marketing : how to create, win, and dominate markets / Philip Kotler. - New York : Free Press, c1999. - xiv, 255 p. : ill. ; 24 cm.

Includes bibliographical references (p. 229-233) and indexes.

0684850338

98043626 //r99


Marketing--Management.

HF 5415.13 / .K638 1999

658.8