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Wootton, Simon.

Strategic thinking : a nine step approach to strategy and leadership for managers and marketers / Simon Wootton & Terry Horne. - 3rd ed. - London ; Philadelphia : Kogan Page Limited, c2010. - ix, 150 p. : ill. ; 24 cm.

Includes bibliographical references and index.

Strategic leadership and conversational style -- Strategic leadership--brain-based strategic communication -- Strategic leadership--the thinking skills required -- Case study: marketing leadership and management action -- Step 1. Gather strategic intelligence -- Step 2. Assess strategic capability -- Step 3. Create strategic knowledge -- Step 4. Make strategic predictions -- Step 5. Develop strategic vision -- Step 6. Create strategic options -- Step 7. Take strategic decisions -- Step 8. Create and communicate market-led strategy -- Step 9. Plan and manage projects to implement change -- Next steps.

ISBN: 9780749460778 0749460776 9780749461102 (ebk) 0749461101 (ebk)

LCCN: 2010002761

Nat. Bib. No.: GBB055753 bnb

Nat. Bib. Agency Control No.: 015541160 Uk

Subjects--Topical Terms:
Strategic planning.

LC Class. No.: HD30.28 / .W665 2010

Dewey Class. No.: 658.4/012