Masters of enterprise : how the titans of American business shaped the U.S. economy /
Masters of enterprise : how the titans of American business shaped the U.S. economy / Sound Recording.
How the titans of American business shaped the U.S. economy /
W.H W Brands; Recorded Books, Inc.
- [New York, N.Y.] : Barnes & Noble Audio, c & 2004.
- 7 audio discs : digital ; 4 3/4 in. + 1 course guide (80 pages : illustrations ; 23 cm).
- Portable professor., Economics. .
In container (24 x 16 x 5 cm.).
Includes 1 additional sound disc entitled "Excerpts from select titles in the series."
"Lecture content c2004 by Kermit L. Hall. p2004 by Recorded Books, LLC. This edition 2004 by Barnes & Noble Publishing."--Sound disc surface.
Course lectures: 1. The business of America --
2. John Jacob Astor: from furs to real estate --
3. Cyrus McCormick and the business of agriculture --
4. Cornelius Vanderbilt and Jay Gould: speculating on America --
5. Andrew Carnegie and John D. Rockefeller: an obsession for efficiency --
6. J.P. Morgan: the triumph of the money man --
7. Henry Ford and Alfred P. Sloan: capturing the dream --
8. Walt Disney: the business of fantasy --
9. Robert Woodruff: as American as Coke. 10. Ray Kroc: the industrialization of eating --
11. Sam Walton: will the real Uncle Sam please stand up? --
12. Mary Kay Ash: what do women want? --
13. Andrew Grove and Bill Gates: Intel (and Microsoft) inside --
14. The past and future of American business.
A series of fourteen lectures reviewing core principles of American economic philosophy through the lives of American entrepreneurs from John Jacob Astor to Andrew Grove and Bill Gates.
0760753652
Businesspeople --Biography. --United States
Industrialists --Biography. --United States
Entrepreneurship-- Case studies. --United States
HC102.5.A2
In container (24 x 16 x 5 cm.).
Includes 1 additional sound disc entitled "Excerpts from select titles in the series."
"Lecture content c2004 by Kermit L. Hall. p2004 by Recorded Books, LLC. This edition 2004 by Barnes & Noble Publishing."--Sound disc surface.
Course lectures: 1. The business of America --
2. John Jacob Astor: from furs to real estate --
3. Cyrus McCormick and the business of agriculture --
4. Cornelius Vanderbilt and Jay Gould: speculating on America --
5. Andrew Carnegie and John D. Rockefeller: an obsession for efficiency --
6. J.P. Morgan: the triumph of the money man --
7. Henry Ford and Alfred P. Sloan: capturing the dream --
8. Walt Disney: the business of fantasy --
9. Robert Woodruff: as American as Coke. 10. Ray Kroc: the industrialization of eating --
11. Sam Walton: will the real Uncle Sam please stand up? --
12. Mary Kay Ash: what do women want? --
13. Andrew Grove and Bill Gates: Intel (and Microsoft) inside --
14. The past and future of American business.
A series of fourteen lectures reviewing core principles of American economic philosophy through the lives of American entrepreneurs from John Jacob Astor to Andrew Grove and Bill Gates.
0760753652
Businesspeople --Biography. --United States
Industrialists --Biography. --United States
Entrepreneurship-- Case studies. --United States
HC102.5.A2