The halo effect-- and the eight other business delusions that deceive managers /

Rosenzweig, Philip M., 1955-

The halo effect-- and the eight other business delusions that deceive managers / Phil Rosenzweig. - New York : Free Press, c2007. - xviii, 232 p. ; 23 cm.

Includes bibliographical references (p. 209-218) and index.

0743291255 (alk. paper) 9780743291255 (alk. paper)

2006049010


Industrial management--Philosophy.
Business enterprises--Public opinion.
Fallacies (Logic)
Success in business.

HD30.19 / .R67 2007

658