Essentials of business research :

Wilson, Jonathan

Essentials of business research : a guide to doing your research project / Jonathan Wilson. - 2nd edition. - Los Angeles : SAGE, 2014. - xxii, 352 p. : 24 cm.

Previous edition: 2010.
Includes Internet access.

Includes bibliographical references and index.

An introduction to business research --
Developing a research topic --
Conducting a literature review --
Addressing ethical issues --
Establishing a research design --
Primary data collection --
Using secondary data --
Sampling --
Analyzing quantitative data --
Analyzing qualitative data --
Writing up and presenting your research.

Concise, authoritative and jargon-free, the new edition of Jonathan Wilson's best-selling introduction to business research is the perfect guide to completing a successful research project.

9781446257333 (pbk) 9781446257326

863173050


Business--Methodology.--Research
Dissertations, Academic.
Betriebswirtschaftslehre.

HD30.4 / .W557 2014