Methods in behavioral research /

Cozby, Paul C.

Methods in behavioral research / Paul C. Cozby. - 10th ed. - Boston : McGraw-Hill Higher Education, c2009. - xvii 403 p. : ill. ; 24 cm.

Includes bibliographical references (p. 381-392) and index.

Scientific understanding of behavior -- Where to start -- Ethical research -- Studying behavior -- Measurement concepts -- Observational methods -- Asking people about themselves : survey research -- Experimental design -- Conducting experiments -- Complex experimental designs -- Single case, quasi-experimental, and developmental research -- Understanding research results : description and correlation -- Understanding research results : statistical inference -- Generalizing results.

9780073370224 (alk. paper) 0073370223 (alk. paper)

2008037022


Psychology--Research--Methodology.
Social sciences--Research--Methodology.

BF76.5 / .C67 2009

150.72